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  • Writer's picturemonicamotivarsha

Inbound Marketing or Outbound Marketing?

We all are under one roof when it comes to Marketing Strategy!!

Let me start by asking how is your business going? Is it more than expected or still banging your head how to improve Marketing Strategy to get more leads. Well have you asked to yourself what to opt: Inbound Marketing or Outbound Marketing Before discussing this let's have a glimpse on both term.

Inbound Marketing

Inbound is about creating and sharing content with the world. The audience today are more empowered. By creating content your audience requires keeps them coming back for more. We live in a word of information abundance and attention scarcity.

Inbound Marketing can be beneficial in different ways:

  • Generate social media shares and inbound links

  • Keeps Customers Preference first

  • Help to nurture your SEO efforts

  • Increase brand awareness

  • Enable customers to engage with your brand at their point of need, 24/7

  • Generates qualified leads

Outbound Marketing

Outbound marketing included trade shows, seminar series, email blasts to purchased lists, internal cold calling, outsourced telemarketing, and advertising. We initiate the conversation and sends our message out to an audience.

Outbound Marketing can be beneficial in different ways:

  • More effective for new products

  • Works well in highly Competitive Market

  • Provide large quick return or offer prestige

  • Works well in Content Saturated Market

  • Your audience isn’t online

  • Generates qualified leads

"If you have more money than brains you should focus on outbound marketing, if you have more brains than money you should focus on inbound marketing"

Now You decide what you want to Chose. Ask yourself this before choosing  Well Money and Brain both can benefit us in either way!!


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