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  • Writer's picturemonicamotivarsha

Does Pantone Color 2023 Inspire Your Industry?

A marketer cannot understand marketing without understanding its customer's needs. Good observation and understanding their consumers are important traits of a marketer. Here comes psychology which plays an essential role.

How colors can impact your business?

Colors can change your business world. It can be a source of inspiration for your consumers. One should use wisely while integrating colors into their marketing and branding process.

Before incorporating any color, you should be clear on the message you want to communicate through your brand and marketing messages.

When we talk about using the color of the year, it is not necessary that we should jump on to the trend and do rebranding. Common you cannot change color every year.

Colors have a powerful impact on human psychology. It is involved in every aspect of marketing and branding. Colors impact all industries from technology, hospitality, Interior design, fashion industry, and so on.

Pantone Color of the year 2023

Artificial intelligence and metaverse have influenced the market and Pantone join the bandwagon as it unveils the Color of the Year for 2023, Viva Magenta 18-1750. The hex equivalent of Pantone 18-1750 will be #BB2649.

[Image: Courtesy Pantone]

Viva Magenta is inspired by an insect - cochineal. Species that have survived for millennia while others went extinct.

“This beetle shows us how to survive,” says Laurie Pressman, VP of the Pantone Color Institute. “That hardened shell speaks of bravery and fearlessness that many of us acquired over the last two years.”

Pantone Colors of the Year are intended to reflect optimism, harmony, and bravery for 2023. Color enables brands to create a distinct identity, one which can be leveraged (without limits) in the Metaverse.

Incorporating Pantone Colors in your Niche

There are some niche industries that can use the color of the year smartly and can give their consumers a feel of freshness.

Gaming Industry

Viva Magenta a new animated red is frequently used in video games. While gameplay elements like strategy and theme are important in the engaging audience, colors play a crucial role in setting the tone of the game. Game developers have to keep engaging their players in one way or other.

Fashion Industry

The fashion industry itself is a form of self-expression and here colors can be vessels of self-expression. Viva Magenta would do wonders over here and consumers would welcome it in their wardrobes. One can imagine runways packed with magenta-soaked dreamlike creations.

Interior Design

Interior Design businesses are where creativity is a must to create beautiful space, a no-brainer. If your client is a fan of vibrant color, then experimenting with our brave and fearless shade of red can brighten up your space.

Cosmetic Industry

The cosmetics Industry is a place where magenta can totally blend in. Tapping into an experimental spirit from dying your hair to giving a bold lip shade or eyeshadow palette would be a stand-out statement.

Travel Industry

Viva Magenta is a shade rooted in nature. When we talk about nature, how can we forget about the travel industry? Travel companies can inspire travelers by including some of nature’s breathtaking photos on their websites and social media.

There are many more niche industries where magenta can do wonders. But, I would like to repeat again before experimenting with magenta in your niche, you need to understand your consumers.

The color of the year is supposed to be used for product design and marketing, and not for a branding redesign.

Know the tone of your niche, whether they are open to accepting vibrant colors.


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